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our story

how it began

inii+mini was created with the belief that children’s clothing should feel as good as it looks. Our collections are thoughtfully designed for babies and kids, with a focus on comfort, quality, and ease that fits naturally into everyday family life.

Rooted in values of innocence, trust, and tranquility, each piece blends playful charm with timeless design. Soft fabrics, careful details, and lasting construction let parents feel confident while kids feel free to be themselves.

designed to be shared

inii+mini offers coordinated styles that make dressing simple and intentional. From everyday essentials to matching family outfits, our pieces are designed to feel cohesive without feeling forced.

Whether it’s a family outing, a celebration, or a quiet day at home, our collections help create a sense of connection through comfort and effortless style. Because getting dressed should feel calm, joyful, and easy, just like the moments you’re creating together.

“inii+mini pieces are my go-to for every season. The fabrics feel so luxurious, and I love how my kids are comfortable but still look so put together.”

Rivky S.
Lakewood, NJ

“I’ve tried many children’s brands, but nothing compares to inii+mini. The quality is incredible, and the styles are both timeless and practical.”

Devorah L.
Miami, FL

“When I shop inii+mini, I know I’m buying pieces that will last. They fit beautifully, and my kids always feel special wearing them.”

Suri K.
Brooklyn, NY